Catalog and daily operations for an electronics store in Egypt

The situation

Al Sheikh Stores sells phones, Apple devices and accessories in Egypt, where prices change fast and the same product is one search away on another store.

What I found

Products were hard to find inside the store, and prices needed constant attention to stay competitive without losing margin.

What I did

• Wrote listings with copy built around what people search for.
• Priced products to balance margin against conversion.
• Restructured the catalog and categories.
• Ran inventory, order processing and customer service every day.

The result

A catalog that's easier to search and a store that runs every day without the owner chasing it.