Four sales channels and a creative team for a US general store

The situation

Yalz is a US store selling home goods, sports gear, tools and electronics in English and Arabic, on Shopify, eBay, Amazon and TikTok Shop.

What I found

Four channels and a creative team, with nobody holding all of it against one sales number.

What I did

• Led the media buyer, graphic designer and video editor day to day, with briefs, reviews and deadlines.
• Set the listing strategy for each channel.
• Directed pricing, promotions and campaign planning against sales KPIs.
• Ran orders end to end and kept marketplace compliance and store ratings in good standing.

The result

One person accountable for four channels and the team behind them.