Running a supplements brand on eBay, Amazon, Kaufland and Shopify

The situation

Black Hammer is a US sports-nutrition brand with a German store, BHN. It sells on eBay in the US, on Amazon, on Kaufland in Europe, and on its own Shopify store, with a large number of SKUs.

What I found

Every channel has its own rules, its own listing format and its own seller rating. One late order or ignored message on any of them hurts the whole account.

What I did

• Ran listings, pricing and inventory for many SKUs on all four channels.
• Owned order operations: shipping labels, warehouse and carrier coordination, and tracking every order to delivery.
• Handled customer issues to protect the seller rating and account health on each marketplace.
• Ran the brand's social media and made listing and campaign recommendations from the data.

The result

Four channels run by one person, with every order tracked to delivery and listing and campaign changes driven by the numbers.